Privacy Policy
Apex Gold (“we,” “our,” or “us”) is committed to protecting your personal data in line with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and other applicable regulations. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our services, website, or business operations.
1. Personal Data We Collect
We may collect and process the following categories of personal data:
Identity and contact details: Full name, company details, phone number, email address, and business information.
Transaction data: Records of services you request, payments, and business dealings.
Technical data: IP address, device type, browser type, cookies, and website interaction data.
Regulatory compliance data: Information required to comply with anti-money laundering (AML), counter-terrorism financing, and other legal obligations.
2. Purpose of Processing
We process personal data only for lawful, specific, and legitimate purposes, including:
Delivering and managing our services.
Responding to enquiries and communications.
Performing legal and regulatory obligations under UAE law.
Improving user experience and website performance.
Conducting due diligence, risk assessments, and compliance checks.
Sending service updates, regulatory notices, or marketing communications (where consent is given).
3. Lawful Basis for Processing
We process your personal data under one or more of the following legal bases defined in the UAE PDPL:
Consent: When you voluntarily provide data and agree to its use.
Contractual necessity: To deliver services you have requested or agreed upon.
Legal obligation: Where laws require us to collect or disclose data (e.g., AML regulations).
Legitimate interest: For purposes such as fraud prevention, service improvement, or business continuity, provided your rights are not overridden.
4. Sharing and Disclosure
We do not sell your personal data. Data may be shared only when:
Required by UAE authorities, regulators, or courts.
Shared with trusted service providers who process data under strict confidentiality agreements.
Necessary to protect Apex Gold, our clients, or the public against fraud, misuse, or legal risks.
5. Cross-Border Transfers
If your personal data is transferred outside the UAE, we will ensure adequate protection in line with PDPL requirements and only transfer data to jurisdictions with appropriate safeguards or binding agreements.
6. Data Retention
Your personal data will be retained only as long as necessary to fulfil the purposes outlined in this policy or as required by UAE law. Once no longer required, your data will be securely deleted or anonymised.
7. Data Security
We implement robust technical and organisational measures to prevent unauthorised access, loss, misuse, or alteration of your data.
8. Your Rights Under UAE PDPL
You have the right to:
Access and obtain a copy of your personal data.
Request correction or updating of inaccurate information.
Request erasure of your personal data, subject to legal and regulatory requirements.
Restrict or object to the processing of your data.
Withdraw consent to processing (where consent is the lawful basis).
Lodge a complaint with the UAE Data Office if you believe your rights have been infringed.
To exercise your rights, please contact us (details below).
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance browsing, analyse performance, and personalise services. You may manage cookies through your browser settings.
10. Third-Party Links
Our website may include links to third-party websites. Apex Gold is not responsible for the privacy practices or content of external websites.
11. Contact Us
For any questions, requests, or complaints regarding this Privacy Policy or your personal data, you may contact us at: